At Fridge Fries, they know how precious time can be. Their commitment is to everyone who just doesn’t have enough of it. Since Fridge Fries offers a pretty cool solution, I felt the mascot could be just as rad. After developing the tagline “Faster than Frozen.” I could visualize what the Fry Guy mascot does to show off being better than frozen. To tie into Fridge Fries’s target audience, I had Fry Guy on the go in a plane, on a scooter, and going on a speedy run. I kept the overall theme of my designs focused on being faster and being cool while doing it.